Résumé

 

Kalani Perry
Phone: (808) 219-6434
Kapolei, HI 96707 and Keaau, HI 96749
Email: [email protected]

Career Summary

Over the course of my career, I have built an uncommon set of skills. I was an English major in college, with emphases in professional and creative writing, however, most of my professional history has been in creative direction and business strategy. More recently, I have become involved with planning and analysis, especially as it relates to brand management and guidance.

Representative Accomplishments

  • Led initiatives to brand and position clients, including supervising the creation, production, and execution of advertising, collateral, direct mail, and web initiatives
  • Created and maintained websites for clients representing philanthropy, nonprofit, diversity programs, education, consumer goods, music, and client relations management
  • Maintained relationships with all print, web, and email vendors for corporate marketing department serving over 30,000 employees; responsibilities included all price negotiation, project management, and vendor evaluation
  • Reduced printing costs by 90%—with no reduction in volume—by implementing an enterprise-wide, online, print-on-demand system for collateral marketing; first-year savings were over $100,000, and per-unit average collateral costs went from $1.50 to less than $0.15 per page; savings were also realized in storage space, and shipping logistics as on-demand printing eliminated much of the need for both
  • Appointed to inaugural Corporate Diversity Board by First American’s president to help implement diversity programs for mentoring, internships, philanthropy, and education


Expertise

  • Excellent use of words and images to communicate
  • Strong computer skills with proficiency in design, business, and development software
  • Enterprise-level marketing management, production, budgeting, and planning
  • Highly organized with the ability to multi-task and meet multiple deadlines
  • In-depth knowledge of the Macintosh platform with a deep understanding of its systems, networking, interface, troubleshooting, and basic hardware service
  • Deep experience in Windows environment
  • Outstanding customer service skills
  • Website content strategy, writing, and execution
  • WordPress site development
  • Google AdWords campaign development and analytics
  • Website optimization using Google Analytics in conjunction with other online tools


Employment

Marketing and Creative Experience

Digital Hula, Co-Founder and Principal, Jun 1997 – Present

  • Originate creative strategy and lead execution of creative road map for clients
  • Develop ad and media plans for clients and their sub-brands
  • Metric collection and analysis
  • Creative services team lead
  • Provide marketing expertise and advice
  • Produce visual concepts and design
  • Write copy and edit online content
  • Develop and design websites
  • Set-up content management systems
  • Search engine management and optimization

Barber Point Aviation Services, marketing and IT support, Nov 2013 – Sep 2020

  • Installed and managed desktop computers and software
  • Installed and managed wireless network in two locations
  • Acted as the de-facto help desk for employees in macOS
  • Originated creative strategy and lead execution of creative road map
  • Developed ad and media plans
  • Metric collection and analysis
  • Provided marketing expertise and advice
  • Produced visual concepts and design
  • Wrote copy and edited online content
  • Developed and designed websites
  • Set-up content management systems
  • Search engine management and optimization

First American, Director of Creative Services & Advertising, April 2001 – Sep 2007

  • Worked closely with business owners to develop marketing strategies and plans
  • Acted as brand manager by educating, supervising, and policing brand interpretations for the entire Mortgage Division in the context of internal and customer-facing communications
  • Directed ad agency, freelance artists, and developers in the proper implementation of brand strategy and usage
  • Coordinated creative management during special events and trade shows
  • Responsible for mentoring and direction of four direct reports
  • Provided creative direction for entire corporation identity including flagship trade show booths, brochures, advertising, direct mail, and online properties
  • Managed designers, video producers, and freelance artists to complete company creative projects
  • Created and maintained vendor relationships
  • Produced visual concepts and design
  • Developed multimedia projects
  • Responsible for pre-press process setup, quality check, and follow-through

PricewaterhouseCoopers LLP, Graphics Specialist, Jan 1999 – Jun 2000

  • Produced graphic and presentation design
  • Created and maintained vendor relationships
  • Educated in-house clients in the åuse of company brand identity
  • Recreated documents to reflect new brand strategy
  • Responsible for pre-press process setup, quality check, and follow-through

Other Relevant Experience

TBWA/Chiat/Day, Software Manager/Trainer, Jun 1995 – Dec 1997

  • Trained employees in the use of agency systems and software
  • Maintained legality for all agency software
  • Budgeted and purchased software for main and regional offices
  • Established guidelines for agency online presentations
  • Designed templates for electronic forms
  • Created presentation graphics and in-house displays
  • Produced and maintained company intranet and client web sites
  • Future Marketing & Advertising, Copywriter, Jun 1991 – Feb 1993

The Trail, Staff Writer, Jan 1989 – May 1991


Education

Degree: Bachelor of Arts, University of Puget Sound
Major: English
Emphases: Professional Writing and Creative Writing
Minor: Economics
GPA: 3.53

References

“Kalani provided great insights and creative ideas to the projects we worked on. He is very professional, a team player, very creative and dedicated individual with high degree of integrity towards his team and his clients.”
Akhil Uniyal, Partner, UniComp USA

“Kalani is a genuine treasure — as much a giver in work as in life. He enjoys what he does, he does it well, and is a happy, grounded person that is thankful for his life and the people that surround him — which in turn brings happiness to all that know him. He possesses great insight and talent, and bestows great inspiration on those around him. I am priviledged to call him a friend.”
Fred Delisio, Director of Quality Assurance, DirectTV

“Kalani is a very driven, hard-working individual who strives to do the best work possible on each given project. He is always a pleasure to be around and his expertise and focus when working with other team members is exceptional.”
Elizabath Huse, Program Manager, Dallas Fan Fares

“I’ve worked with Kalani for about two years in a marketing communications role at First American. We worked in different divisions, but closely because of the direction our organization is taking for consultative selling across all areas of the company. His professionalism and knowledge about our organization and the markets served is well-received by all. Kalani has done an exceptional job with our solution-based marketing communications. He’s a joy to work with and always has a positive, can-do attitude. Kalani has handled our bundled solutions/cross-sell initiative messaging as well as our larger event brand messaging beautifully by displaying the ability to take and provide creative direction while soliciting input from all stakeholders in a diplomatic and useful way.”
Carol Crawford, Senior Marketing Manager, First American Real Estate Solutions

“Kalani and I have jointly worked on many cross-functional campaigns targeting financial institutions within the Fortune 500. He is a top-notch director with capabilities that cover a broad range of marketing media including both off- and on-line. One of his strongest attributes is his ability to develop comprehensive surgical marketing campaigns that are conversion focused.”
David Robidoux, Sr. Director of Marketing, Corelogic
 
“Kalani is an outstanding marketing pro who is dedicated to getting things done. He’s a sharp guy with a broad set of skills and a great positive attitude.”
Christopher Tammen, Director of Marketing, Corelogic

“Kalani is a creative genius, I have always received high-end design from him. He is one of the most professional clients I have ever dealt with. Once you get a project from him it is complete, it has been well thought out and planned, it is ready to go. I highly recommend him to anyone looking for the ultimate marketing/design professional.”
Scott Finklestein, Bravo Graphics, National Sales Manager